Apple iPad Loses Brand Name in China

A court in the Chinese city of Shenzhen has decided the long-running dispute over the trademark to Apple iPad. Apple had sued Proview Technology in Shenzhen, for infringement of trademark rights and was refused.

Proview is a display manufacturer in Hong Kong and Taiwan, which has a subsidiary in Shenzhen. He tried for years to market with little success, I called a tablet pad. Between 2000 and 2004, the company secured for the naming rights to “iPad” not only in China but also in the EU and other markets. After financial problems Proview sold the “global brand” later for $ 55,000 to a U.S. company called IP Application Development, who hid behind actually Apple.

Following the recent ruling that Apple has not acquired the trademark rights in China, the subsidiary in Shenzhen Proviews belonged. The shares were sold by the Taiwanese Proview Taipei, which did not have the trademark rights for the Chinese mainland. The decision could bring Apple into a tight spot, since Proview is entitled for breach of its trademark rights, a high amount. Apple will acquire the rights may be offered again or tablet with a different name in China need. Apple confirmed the legal battle, but would not comment further.

Apple may lodge an appeal against the verdict yet in Shenzhen. In the near future are already in discussions with Apple filed for damages. The claims of creditors operate Proview Shenzhen, which is deeply in debt and is on the verge of bankruptcy. They are aiming for a total compensation of $ 1.6 billion, as the Chinese state news agency Xinhua reported.

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